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Aboriginal Alcohol Branding

Clean the Sky - Positive Eco Trends & Breakthroughs

8th Tribe Liqueur Bottles Incorporate Bold and Beautiful Native Art

— March 12, 2011 — World
Shelf appeal by means of packaging counts for a lot, and 8th Tribe Liqueur bottles have an utterly delectable design sufficient to sway customers from mainstream and mundane drink labels.

Taking on the fluid aesthetic of traditional indigenous art, the printed swirls on these elegant glass carafes are rich with organic form and filled in with a cracked earth texture, which gives the bottles a seasoned grace.

A simple stripe of color amid a riot of sinuous white strokes denotes the flavor of the alcoholic beverage. Dark Spice, Kiwifruit, Feijoa and Kiwi Gold are elaborately decorated in a way that recalls the roots of the New Zealand-based creators, Curious. Suggesting full-bodied flavor straight from the land, 8th Tribe Liqueur bottles demonstrate the depth of product first impressions.
Trend Themes
1. Indigenous Art Packaging - Incorporating traditional indigenous art into product packaging creates a visually appealing and distinctive brand identity.
2. Organic Texture Design - Using cracked earth texture in packaging design adds a seasoned and natural aesthetic to the product.
3. Flavor-specific Color Coding - Using a single stripe of color to represent different flavors helps customers easily identify and select their preferred product.
Industry Implications
1. Alcohol Manufacturing - Alcohol brands can incorporate indigenous art and organic textures into their packaging to differentiate themselves in the market.
2. Design and Branding - Design agencies can explore incorporating traditional art and textures into their packaging designs to create unique and visually captivating products.
3. Food and Beverage - Food and beverage companies can adopt flavor-specific color coding to enhance product differentiation and make it easier for consumers to choose their desired flavors.
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