The Angioletta Will Have You Looking Forward to Laid-Back Summer Get Togethers
Susan Keefe — February 15, 2012 — Lifestyle
References: thinkkaleidoscope & lovelypackage
Wine manufacturer Angioletta teamed up with the design firm Kaleidoscope to create a fresh and fun persona for the brand's casual vino. The result is a vibrant bottle that exudes youthful exuberance and fun. This charming bottle will look right at home cozying up to a light lunch on any patio table or picnic blanket. Adorned with happy-go-lucky branding, Angioletta is sure to win consumers over once the warmer months roll around.
The sunny disposition of the Angioletta brings to mind the renewed feeling of energy that comes with the reappearance of spring. A gorgeous and eye-catching symphony of warm yellows swirled with a touch of electric orange will have you dreaming of warmer seasons. Perfect for BBQ weather, Angioletta brightens up any laid-back get-together with its playfulness and approachability.
Devoid of pretentious snobbery, the Angioletta branding is sweet, sunny and approachable.
The sunny disposition of the Angioletta brings to mind the renewed feeling of energy that comes with the reappearance of spring. A gorgeous and eye-catching symphony of warm yellows swirled with a touch of electric orange will have you dreaming of warmer seasons. Perfect for BBQ weather, Angioletta brightens up any laid-back get-together with its playfulness and approachability.
Devoid of pretentious snobbery, the Angioletta branding is sweet, sunny and approachable.
Trend Themes
1. Youthful Exuberance - Creating fresh and fun personas for brands can tap into a younger demographic and exude energy and excitement.
2. Laid-back Get-togethers - Designing products that enhance the experience of casual gatherings can meet the demand for relaxed and enjoyable socializing.
3. Approachability in Branding - Developing branding that is relatable and welcoming can help remove barriers and attract a wider range of consumers.
Industry Implications
1. Wine & Beverage - In the wine and beverage industry, incorporating vibrant and playful branding can differentiate products and appeal to a younger consumer base.
2. Event Planning & Hospitality - In the event planning and hospitality industry, offering products and services that enhance laid-back get-togethers can attract customers seeking a relaxed and enjoyable experience.
3. Advertising & Marketing - In the advertising and marketing industry, expertise in developing approachable and relatable branding can help clients expand their consumer base and increase engagement.
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