Gamification extends from the virtual to the real world
Implications - Gamification has become a major part of today's marketing, with brands using it particularly for their social media and online campaigns. However, virtual games only engage a customer to an extent, which is why an increasing number of brands are using gamification to encourage offline actions. Thus, gamification is entering day-to-day lives, prompting aspects of a person's life such as health and fitness activities, shopping, travel plans, eco-friendly actions and more.
Trend Themes
1. Offline Gamification - Gamification is entering day-to-day lives, prompting offline actions, creating opportunities for brands to engage customers and incentivize healthy habits, shopping, travel plans, eco-friendly actions and more.
2. Motivational Well-being Games - Games that help create and maintain positive behaviors, values, and a healthy lifestyle, create a significant opportunity for companies that want to tap into the wellness industry, engaging audiences seeking healthier habits.
3. Good Deeds as Payment - Offering products in exchange for doing good deeds can revolutionize the way we view payment, create opportunities for companies to incorporate social good into their marketing strategy, and drive mass engagement.
Industry Implications
1. Wellness Industry - Companies can take advantage of the trend towards healthier lifestyles by offering motivational platforms and wellness programs that create opportunities to enhance consumer engagement.
2. Social Good Industry - Offering products in exchange for good deeds represents an opportunity for companies to sustainably support social causes, improve brand reputation, and engage a consumer base looking to make a positive impact.
3. Gaming Industry - Gamification is becoming increasingly prevalent in daily life, creating opportunities for gaming companies to explore ways to extend their products and incentivize healthy behaviors.
7 Featured, 62 Examples:
646,774 Total Clicks
Date Range:
Jun 11 — Mar 12
Trending:
Mild
Consumer Insight Topics:
