Using facelessness to focus attention on everything but the model
Implications - When a campaign features a celebrity or supermodel, the viewer naturally focuses his or her attention on that person and less on the clothes that are being marketed. The same thing occurs when fashion show attendees focus on the runway models' faces and not on what they're wearing. As such, the use of "faceless" models helps to draw attention directly to the apparel; with the model's face obscured, the brand can showcase the clothing without the consumer forming judgments based on who the model is or what she looks like.
Trend Themes
1. Faceless Models - More fashion designers and artists are using facelessness in their campaigns and art to draw attention to apparel and away from preconceived judgments based on the model's appearance.
2. Eerie, Dark, and Melancholic Aesthetics - The prevalence of eerie, dark, and melancholic themes in various industries, from fashion to art, reflects a growing demand for edgier and more diverse styles.
3. Minimalistic/ethereal Styles - The use of minimalistic and ethereal styles in fashion photography and editorials creates a haunting yet beautiful presence, drawing viewers in with an otherworldly and feminine appeal.
Industry Implications
1. Fashion - Fashion designers are creating clothing lines and campaigns with faceless models, eerie aesthetics, minimalistic/ethereal styles, and various other edgy themes to reflect a growing demand for diverse and boundary-pushing styles.
2. Art - Artists are incorporating facelessness, eerie aesthetics, minimalism/etherealism, and various other themes into their works, creating captivating and thought-provoking pieces that challenge traditional norms.
3. Photography - Fashion photography and art photography are using facelessness, eerie aesthetics, minimalism/etherealism, and other unconventional themes to create unique and provocative visuals.
9 Featured, 79 Examples:
2,188,365 Total Clicks
Date Range:
Jun 11 — Mar 12
Trending:
Hot
Consumer Insight Topics:
