Beer Company Tetley's Gets a Redesign From wpaPINFOLD
Susan Keefe — December 13, 2011 — Lifestyle
References: wpa-pinfold & thedieline
Tetley's Ale takes on a package redesign handled by the creative minds behind the design house wpaPINFOLD. As store shelves continues to flood with a wide assortment of ales, longstanding favorites have been dethroned as such and have been fighting to reclaim their sizable share of the market. Unfortunately this was the case with the long running brand Tetley's Ale. Hoping to return to the top, Tetley's Ale began sporting this simplified and decidedly modern reinterpretation of the company's original packaging.
The brand continues to favor its iconic mascot, the Tetley's huntsman, to emphasize the company's impressive lineage. This incarnation of the huntsman lacks definition, instead it emphasizes the patriotic coloring of his dress and his tell tale monocle. The use of slightly modernized typography and the new and improved image of the mascot creates packaging that looks back fondly on its past, while still maintaining all the forward momentum of an emerging and invigorated brand.
Simplistic in styling and quietly patriotic, Tetley's Ale wpaPINFOLD packaging proves the company still has a few tricks up its sleeve.
The brand continues to favor its iconic mascot, the Tetley's huntsman, to emphasize the company's impressive lineage. This incarnation of the huntsman lacks definition, instead it emphasizes the patriotic coloring of his dress and his tell tale monocle. The use of slightly modernized typography and the new and improved image of the mascot creates packaging that looks back fondly on its past, while still maintaining all the forward momentum of an emerging and invigorated brand.
Simplistic in styling and quietly patriotic, Tetley's Ale wpaPINFOLD packaging proves the company still has a few tricks up its sleeve.
Trend Themes
1. Package Redesign - The trend of package redesign offers opportunities for brands to revitalize their image and stand out in a saturated market.
2. Modernized Typography - The use of modernized typography in packaging design presents an opportunity to create a fresh and contemporary brand image.
3. Nostalgic Branding - Nostalgic branding, as seen in Tetley's Ale packaging, appeals to consumers' desire for familiarity and can help establish a brand's longstanding reputation.
Industry Implications
1. Craft Beer - The craft beer industry can benefit from package redesign to differentiate their products and attract consumers in a crowded market.
2. Graphic Design - The trend of modernized typography in packaging design presents opportunities for graphic designers to showcase their skills and create visually appealing branding.
3. Beverage Packaging - The beverage packaging industry can utilize nostalgic branding techniques to evoke emotions and forge a connection with consumers.
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