San Francisco Coffee Co. Tins Have an Informal Flavor to Entice the Young
Amelia Roblin — February 11, 2012 — World
References: caytlynchilelli & thedieline
San Francisco Coffee Co. packaging is simply a concept, but isn't it a surprise to learn that it's proposed as a subsidiary brand of Folgers? It's easy to absolutely love the idea, with its lighthearted and homemade appearance, and a much more personal appeal than the beverage giant has with its calculated photographed identity.
Caytlyn Chilelli has chosen to decorate her canisters, not with pictures of steaming hot cups, but with elaborate hand-drawn patterns and endearing illustrations. The entire line is ornamented with what looks to have been a fine black marker on plain white paper, covering everything from the ground java tins to the coffee cup sleeves, the coasters and the reusable cloth tote. San Francisco Coffee Co. packaging and branding would blend right in with the young hipsters and the college crowd of the bay area.
Caytlyn Chilelli has chosen to decorate her canisters, not with pictures of steaming hot cups, but with elaborate hand-drawn patterns and endearing illustrations. The entire line is ornamented with what looks to have been a fine black marker on plain white paper, covering everything from the ground java tins to the coffee cup sleeves, the coasters and the reusable cloth tote. San Francisco Coffee Co. packaging and branding would blend right in with the young hipsters and the college crowd of the bay area.
Trend Themes
1. Hand-drawn Packaging - Opportunities for companies to create informal and personalized packaging designs to appeal to younger demographics.
2. Youth-oriented Branding - Opportunities for businesses to create brands that target younger demographics with unique and playful branding strategies.
3. Homemade Appearance - Opportunities for companies to create a DIY feel in their branding and packaging designs to appeal to younger consumers seeking authenticity and personality.
Industry Implications
1. Coffee - Coffee companies can incorporate unique and informal packaging designs to appeal to younger demographics who prioritize personalized experiences.
2. Packaging - Packaging companies can provide unique and creative designs that cater to brands looking to appeal to younger demographics seeking personalized and handmade experiences.
3. Marketing and Advertising - Marketing and advertising firms can help businesses create personalized and playful branding strategies to target younger demographics seeking more authentic and unique experiences.
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