KORRES Canada Explains Ingredients
Jana Pijak — December 12, 2011 — Marketing
References: vimeo & korrescanada
KORRES Canada, a groundbreaking cosmetics company, is gaining worldwide attention for its simple and eye-catching branding. The informative and design-conscious packaging combines modern design ideals with valuable information. This minimalist branding is visually stunning while informing buyers of the scientific facts associated with the product they are buying.
The company’s branding is clean and simple, with stores predominantly designed in monochromatic shades allowing for colorful packaging to serve as a focal point. KORRES Canada uses an organized and cataloged approach that take inspiration from a classic homeopathic pharmacy model.
Buyers know what they are purchasing and understand the contents of a cosmetic product. The company successfully blurs the boundaries between industry, science and beauty with a marketing strategy that showcases important information in a visually pleasing way. With stores all around the world, KORRES is changing how buyers look at cosmetics.
The company’s branding is clean and simple, with stores predominantly designed in monochromatic shades allowing for colorful packaging to serve as a focal point. KORRES Canada uses an organized and cataloged approach that take inspiration from a classic homeopathic pharmacy model.
Buyers know what they are purchasing and understand the contents of a cosmetic product. The company successfully blurs the boundaries between industry, science and beauty with a marketing strategy that showcases important information in a visually pleasing way. With stores all around the world, KORRES is changing how buyers look at cosmetics.
Trend Themes
1. Minimalist Branding - A disruptive innovation opportunity lies in creating minimalist branding that combines modern design ideals with valuable information.
2. Informative Packaging - There is an opportunity for disruptive innovation in creating packaging that provides buyers with scientific facts and information about the product.
3. Blurring Industry Boundaries - Disruptive innovation can be found in marketing strategies that blur the boundaries between industry, science, and beauty, showcasing important information in a visually pleasing way.
Industry Implications
1. Cosmetics - The cosmetics industry can benefit from adopting minimalist branding and informative packaging to provide buyers with more transparent information about their products.
2. Design - In the design industry, there is an opportunity to create visually stunning and informative packaging that combines modern design ideals with valuable information.
3. Marketing - Disruptive innovation can be applied to the marketing industry by developing strategies that blur the boundaries between industry, science, and beauty, effectively changing the way buyers perceive cosmetics.
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