Attracted to the faux reality of a repressive futuristic world
Implications - Modern consumers are intrigued by the idea of a future dystopian world, as evidenced by the popularity of the recently released film The Hunger Games, as well as the prevalence of imagery, products and other innovations that suggest a repressive and controlled society operating under the guise of a utopian world. These innovations not only appeal to our fascination and wonder but also serve as reminders that the pursuit of utopia may not always be in our best interests.
Trend Themes
1. Dystopian Fascination - Consumers' interest in a future dystopian world is influencing artistic innovations and fashion themes
2. Post-apocalyptic Aesthetics - Designers and artists incorporate dystopian elements in industrial, architectural and graphic design for an edgy futuristic aesthetic
3. Pop Culture Mashups - Mashups of dystopian literary and film characters with popular cartoons, plush toys and fashion create a playful sensation for consumers
Industry Implications
1. Fashion - Fashion designers and brands can incorporate the post-apocalyptic aesthetics trend in their collections for edgy and futuristic designs
2. Art and Design - Artists and designers can create dystopian-inspired graphic illustrations, paintings, industrial structures and photo manipulations for exhibitions and commissions
3. Entertainment - Movie studios, TV networks and comic book publishers can develop and market dystopian storylines, characters and products for a growing audience interested in the genre
10 Featured, 75 Examples:
2,386,629 Total Clicks
Date Range:
Jun 11 — Mar 12
Trending:
Hot
Consumer Insight Topics:
