Innovations that help consumers prevent driving accidents
Implications - More brands and designers are creating devices that help drivers drive more safely and avoid road accidents. Ranging from steering wheels that warn drivers of potential hazards to iPhone docks that keep a person's hands free, these safety innovations contribute to better overall driving, something that is undeniably necessary when considering the incredible number of car-related accidents and deaths that occur each year. According to the United States Census Bureau, there were 10.8 million motor vehicle accidents in 2009 alone. This staggering number is reason enough for consumers to embrace innovations that will help them get from Point A to Point B safely.
Trend Themes
1. Increased Safety Innovations - Brands are designing devices that help drivers drive safely, which is becoming increasingly necessary with the number of car-related accidents and deaths.
2. Smartphone Integration - Innovations like the BreathalEyes App and Steer Safe allow for safe phone use while driving.
3. Hands-free Technology - Devices like the Golden-i Headset and inflatable bag-deploying apparel allow professionals and athletes to work and play without interruption while keeping their hands free.
Industry Implications
1. Automotive - Innovations like vibrating luxury cars and collision-preventing steering wheels can improve driver safety and prevent accidents; smartphone disabling devices give employers a way to ensure driver safety while company vehicles are being used.
2. Sporting Goods - The North Face Avalanche Airbag Clothing implements automotive safety technology into winter sports to prevent avalanche-related injuries and deaths.
3. Healthcare - The Golden-i Headset hands-free technology can be adapted to hospitals to share data without interruption of processes.
