The Brand CLOT Opened an Unusual Pop-Up Store in Los Angeles
Mishal Omar — January 23, 2017 — Unique
CLOT is an Asian streetwear brand that is trying to expand its reach, and is doing so with its JUICE pop-up in Los Angeles.
The temporary store is unlike any other pop-up that the market has seen, being featured in a large room with relatively sparse decor and a few racks of clothing spread throughout. The most eye-catching aspect of the space is its use of red paint to create a bloody scene, one that resembles a torture room or a butcher shop more than it does a clothing store. This fake blood can be seen streaming down the ceiling, the beams, and the brand's posts that hold up some of its products. It is also smudged across the dirty cement floor, while dim lights add to the room's ominous aesthetic.
This creative pop-up makes the CLOT brand stand out in a market that continues to grow.
The temporary store is unlike any other pop-up that the market has seen, being featured in a large room with relatively sparse decor and a few racks of clothing spread throughout. The most eye-catching aspect of the space is its use of red paint to create a bloody scene, one that resembles a torture room or a butcher shop more than it does a clothing store. This fake blood can be seen streaming down the ceiling, the beams, and the brand's posts that hold up some of its products. It is also smudged across the dirty cement floor, while dim lights add to the room's ominous aesthetic.
This creative pop-up makes the CLOT brand stand out in a market that continues to grow.
Trend Themes
1. Immersive Retail Experiences - Creating immersive and unconventional retail spaces, such as CLOT's bloody pop-up store, can captivate consumers and differentiate brands in the market.
2. Shockvertising - Utilizing shock value and unconventional visuals, like CLOT's bloody scene, can grab attention and generate buzz for brands looking to disrupt traditional advertising strategies.
3. Streetwear Innovation - Exploring unique and edgy concepts within the streetwear industry, such as CLOT's unsettling pop-up store, can push boundaries and inspire innovation in fashion.
Industry Implications
1. Retail - The retail industry can benefit from disruptive ideas like CLOT's bloody pop-up store by creating unique shopping experiences that drive customer engagement and loyalty.
2. Advertising - The advertising industry can learn from CLOT's shockvertising approach by incorporating unconventional visuals and storytelling techniques to create impactful campaigns and break through the noise.
3. Fashion - The streetwear industry, in particular, can explore disruptive concepts inspired by CLOT's unique pop-up store in order to attract attention, expand their audience, and foster innovation in design and branding.
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