Stussy's Line of Champion Apparel Remembers the 90s
Riley von Niessen — September 19, 2016 — Fashion
References: shop.stussy.jp & hypebeast
Following up a collection it did with Lee denim for the 2016 Fall/Winter season, one of Japan's most celebrated streetwear labels worked to create a fresh line of Champion apparel.
Like many of its other releases, the pieces draw from a clear 90s influence -- something that's especially evident in its Champion apparel line with the inclusion of nylon sports jackets. Playing on high school culture, the pieces are infused with the Stussy brand name like a football team.
Each of these designs is available in either navy, black or red and all are marked by black or white branding. Also featured in the collection are a number of hoodies and crew neck sweaters -- which diversify the color palette a little more.
Like many of its other releases, the pieces draw from a clear 90s influence -- something that's especially evident in its Champion apparel line with the inclusion of nylon sports jackets. Playing on high school culture, the pieces are infused with the Stussy brand name like a football team.
Each of these designs is available in either navy, black or red and all are marked by black or white branding. Also featured in the collection are a number of hoodies and crew neck sweaters -- which diversify the color palette a little more.
Trend Themes
1. 90s Fashion Nostalgia - Opportunity for brands to capitalize on nostalgia for the fashion of the 90s to create retro-themed lines of products.
2. Co-branded Apparel - Opportunity for collaborations between brands to create unique apparel lines that combine the aesthetics of both brands.
3. Sports-inspired Streetwear - Opportunity for brands to fuse sports-inspired designs with streetwear to create trendy and functional apparel.
Industry Implications
1. Fashion Industry - Opportunity for fashion brands to create retro-themed lines of clothing, leveraging 90s nostalgia to attract customers.
2. Sports Apparel Industry - Opportunity for sports apparel brands to collaborate with streetwear brands to create unique and functional apparel lines for customers who value both aesthetics and performance.
3. Streetwear Industry - Opportunity for streetwear brands to expand their product offerings to include sports-inspired designs, creating a new niche in the streetwear market.
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