This Release from Stussy Kids Makes Use of the Peanuts Cartoon
Riley von Niessen — October 11, 2016 — Life-Stages
Looking to make the kids of streetwear fanatics as stylish as their parents, Stussy released a line of colorful clothing that's artfully decorated with graphics of the Peanuts cartoon as a part of its Fall/Winter 2016 seasonal series.
In addition to a selection of t-shirts, hoodies, and long-sleeve crewnecks, the American clothing brand includes hats of various styles, as well as coffee mugs and keychains within the collection. Colorways are relatively simple, with playful hues of baby blue and pink in the mix, along with yellow, black, white and navy.
Like always, Stussy's branding is shown prominently, however the majority of the pieces are dedicated to the Peanuts cartoon, with images of Snoopy, Charlie Brown and friends at the center.
In addition to a selection of t-shirts, hoodies, and long-sleeve crewnecks, the American clothing brand includes hats of various styles, as well as coffee mugs and keychains within the collection. Colorways are relatively simple, with playful hues of baby blue and pink in the mix, along with yellow, black, white and navy.
Like always, Stussy's branding is shown prominently, however the majority of the pieces are dedicated to the Peanuts cartoon, with images of Snoopy, Charlie Brown and friends at the center.
Trend Themes
1. Cartoon-themed Children's Apparel - Brands can partner with popular cartoons to create trendsetting apparel collections for kids.
2. Colorful Streetwear for Kids - Brands can explore a new market opportunity by creating colorful streetwear collections for children.
3. Branded Merchandise for Children - Brands can expand their product portfolio by adding branded merchandise for kids.
Industry Implications
1. Fashion - Fashion brands can explore the trend of cartoon-themed children's apparel and expand into kidswear.
2. Entertainment - Entertainment companies can license their popular cartoon characters and partner with brands to create apparel collections for children.
3. Retail - Retailers can add branded merchandise for children to their product portfolio and expand their target audience.
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