Drake Shows off the New October's Very Own x Canada Goose Jacket
Matt Ho — January 4, 2012 — Pop Culture
References: octobersveryown.net & freshnessmag
Hip Hop artist Drake has released a new edition of his October's Very Own x Canada Goose Jacket. With the success of his latest album Take Care, there's a good chance hardcore fans will be lining up for this one.
Considering how Canada Goose has its hand on this jacket, staying warm in this piece is practically guaranteed. What's different is the buffalo leather exterior which normally isn't the brand's style, which will attract more than just Drake fans, but those looking to stay stylight in the cold. The October's Very Own x Canada Goose Jacket has a "24k gold plated zippers and snaps, white duck down fill, silk lining," according to Freshnessmag. The interior also boasts the OVO owl print scattered all over.
This jacket is extremely limited in quantity and is now available at NEPENTHE NYC's Tokyo and Osaka branch, as well as Toronto’s store NOMAD.
Considering how Canada Goose has its hand on this jacket, staying warm in this piece is practically guaranteed. What's different is the buffalo leather exterior which normally isn't the brand's style, which will attract more than just Drake fans, but those looking to stay stylight in the cold. The October's Very Own x Canada Goose Jacket has a "24k gold plated zippers and snaps, white duck down fill, silk lining," according to Freshnessmag. The interior also boasts the OVO owl print scattered all over.
This jacket is extremely limited in quantity and is now available at NEPENTHE NYC's Tokyo and Osaka branch, as well as Toronto’s store NOMAD.
Trend Themes
1. Limited Edition Fashion Collaborations - The success of Drake's collaboration with Canada Goose highlights the trend of limited edition fashion partnerships, providing an opportunity for brands to create unique and highly coveted products.
2. Luxury Outerwear with Unique Design Elements - The inclusion of buffalo leather, gold plated zippers, and OVO owl prints in the October's Very Own x Canada Goose Jacket showcases the trend of luxury outerwear incorporating distinct design elements, presenting an opportunity for brands to differentiate themselves in the market.
3. Celebrity Fashion Influence - The popularity and influence of Drake's fashion choices, as seen in his collaboration with Canada Goose, highlights the trend of celebrity-driven fashion and the potential for brands to leverage celebrity partnerships for brand exposure and increased sales.
Industry Implications
1. Fashion Retail - The limited edition nature of collaborations like the October's Very Own x Canada Goose Jacket presents an opportunity for fashion retailers to drive customer excitement, exclusivity, and sales through strategic partnerships with popular brands or celebrities.
2. Luxury Goods - The incorporation of unique design elements and luxury materials in outerwear, as showcased in the collaboration between Drake and Canada Goose, presents an opportunity for luxury goods manufacturers to create high-end products that appeal to affluent consumers seeking exclusivity and style.
3. Celebrity Endorsement - The influence of celebrity fashion choices, demonstrated by Drake's fans eagerly lining up for the October's Very Own x Canada Goose Jacket, presents an opportunity for brands in various industries to leverage celebrity endorsements for increased brand awareness and consumer loyalty.
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