The Supreme x North Face Collection Merges The Brands' Aesthetics
Jana Pijak — April 13, 2016 — Fashion
References: supremenewyork & wadmag
A newly announced Supreme x North Face jacket collection will appeal to fans of both brands who seamlessly combine their esthetics in one collaborative offering. The Steep Tech collection reinvents The North Face's signature jacket shape -- designed in partnership with skier Scot Schmidt -- accenting it with a vibrant color scheme and iconic Supreme logos.
The Supreme x North Face collaboration collection consists of three vibrant jackets, a blue and yellow, a red and army green and a black and white style. This collection also promotes The North Face's waterproof fabrics and also features co-branded pant, sweatshirt and backpack products.
Appealing to streetwear collectors, this limited edition outerwear range boasts nostalgic styles that have been remixed for a new generation of fashion fans.
The Supreme x North Face collaboration collection consists of three vibrant jackets, a blue and yellow, a red and army green and a black and white style. This collection also promotes The North Face's waterproof fabrics and also features co-branded pant, sweatshirt and backpack products.
Appealing to streetwear collectors, this limited edition outerwear range boasts nostalgic styles that have been remixed for a new generation of fashion fans.
Trend Themes
1. Collaborative Fashion - There is an opportunity for more collaborations between high fashion and sports brands to create unique limited edition clothing collections.
2. Nostalgia Reimagined - More fashion brands can tap into nostalgia by reimagining classic styles in new and exciting ways.
3. Functional Fashion - Incorporating features such as waterproof fabric can make clothing more functional and appealing to consumers.
Industry Implications
1. Fashion - Fashion brands can team up with sports brands to create collaboration collections like the Supreme x North Face jacket collection.
2. Sportswear - Sports brands can collaborate with fashion brands to make their products more stylish and appealing to a broader range of consumers.
3. Outdoor Gear - Functional features such as waterproof fabric promoted in the Supreme x North Face collaboration can be incorporated in more outdoor gear to increase their appeal and functionality.
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