As the popularity of yoga rises, practice expands into unexpected locations
Implications - Seeking to attract health-conscious consumers, retailers and travel destinations are integrating activities like yoga to offer physical and mental well-being to consumers. Providing methods of relaxation in unexpected locations like airports, malls and office spaces, companies are using health-related services to create a sense of comfort, reflecting a rise in more adaptable health routines.
Trend Themes
1. Retail Fitness - Retailers and niche destinations are integrating fitness activities to offer physical and mental well-being to consumers.
2. Wellness at Work - Companies are offering yoga programs and wellbeing activities in the workplace to increase comfort, productivity, and encourage the union of mind and physical wellness.
3. Travel Wellness - Travel destinations are offering pre-flight or in-airport fitness studios to help travelers stay fit, relaxed, and make the most of their wait times.
Industry Implications
1. Retail - Retailers are rethinking offerings, merging fitness and retail and offering niche destinations, seeking to attract health-conscious consumers.
2. Workplace - Companies are offering wellness activities in the workplace, enhancing the employee experience leading to increased comfort and productivity.
3. Travel - Travel destinations are rethinking their offerings, offering wellness activities like pre-flight fitness classes, exploiting emerging markets lead by health-conscious consumers.
