These Illusion Posters Cleverly Advertise Distance Education
Laura McQuarrie — April 18, 2016 — Marketing
References: unijorge.edu.br & adeevee
To advertise itself as a leading provider of distance education programs, Unijorge University created a clever set of illusion posters to be displayed on the sides of bus shelters in Brazil.
From up close, the black and white posters only seem to be confusing clusters of black and white shapes. However, backing up a considerable amount from the posters reveals the faces of world icons like Gandhi, Einstein and Charlie Chaplin. At the bottom of these ads, the posters succinctly read: "For those who need distance."
As well as using creative graphics to emphasize its point, these ads from Unijorge University also spotlight famous world thinkers in their respective fields who formed some of the most world-changing ideas outside of traditional classroom environments.
From up close, the black and white posters only seem to be confusing clusters of black and white shapes. However, backing up a considerable amount from the posters reveals the faces of world icons like Gandhi, Einstein and Charlie Chaplin. At the bottom of these ads, the posters succinctly read: "For those who need distance."
As well as using creative graphics to emphasize its point, these ads from Unijorge University also spotlight famous world thinkers in their respective fields who formed some of the most world-changing ideas outside of traditional classroom environments.
Trend Themes
1. Creative Advertising - The use of clever and visually striking advertisements to capture attention and promote brand messaging.
2. Distance Education - The growing trend of online learning programs that offer flexible and convenient educational opportunities.
3. Optical Illusions - The utilization of visual tricks and illusions to create engaging and captivating advertising campaigns.
Industry Implications
1. Education - Opportunities for educational institutions to innovate and market their distance learning programs through creative advertising strategies.
2. Advertising - Potential for advertising agencies to employ optical illusions and creative techniques in their campaigns to make them more memorable and impactful.
3. Technology - Development of new technologies and platforms to enhance the experience and effectiveness of distance education programs.
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