Seeking guidance, stressful consumers turn to apps for relaxation techniques
Implications - While meditation is known for its soothing and tranquil capabilities, achieving such a state can be challenging, prompting individuals to look for guidance. Offering sources of relaxation in hectic environments like workplaces, meditation apps service as a platform for digital advice, helping consumers focus while on-the-go.
Trend Themes
1. Digital Meditation - As consumers turn to digital platforms for relaxation techniques, meditation apps are offering sources of relaxation in hectic environments like workplaces.
2. Emotion-tracking Wearables - Wearable technology like the Sentio Solutions' Feel Band is being used to go beyond physical health and to measure the wearer's emotions throughout the day.
3. Virtual Meditation Experiences - Guided Meditation VR is using virtual reality technology to offer a completely immersive and relaxing environment for meditation.
Industry Implications
1. Mindfulness Coaching Apps - The rise of mindfulness coaching apps like Mazlo are providing personalized learning platforms to help individuals learn new skills and habits and to practice with one-on-one coaching.
2. Bio-sensing Health Apps - The Rthm health app is pioneering the use of biosensors to track cardiovascular health, improve mental focus, and curate customized exercise and nutritional regimens for users.
3. Virtual Reality Technology - Guided Meditation VR is one example of how virtual reality technology is being used to offer immersive and relaxing experiences that can contribute to mental health.
