This Dynamic Bus Ad Features 3D-Printed Origami Elements
Laura McQuarrie — August 27, 2016 — Marketing
References: marketingmag
For the release of 'Kubo and the Two Strings,' a unique bus ad in Toronto has been created to draw attention to the film.
In addition to featuring a movie poster for the film in the same way that most bus shelter posters are set up, this one boasts 3D-printed origami birds that are bursting from the frame of the shelter. Origami birds are a part of the story of Kubo, who is a young Japanese boy who uses a musical instrument to perform magic. One of his stunts includes calling upon help from origami cranes, which is what this dynamic billboard represents.
Kubo and the Two Strings is a film that took a decade to make, since it involved intensive 3D printing for character creation.
In addition to featuring a movie poster for the film in the same way that most bus shelter posters are set up, this one boasts 3D-printed origami birds that are bursting from the frame of the shelter. Origami birds are a part of the story of Kubo, who is a young Japanese boy who uses a musical instrument to perform magic. One of his stunts includes calling upon help from origami cranes, which is what this dynamic billboard represents.
Kubo and the Two Strings is a film that took a decade to make, since it involved intensive 3D printing for character creation.
Trend Themes
1. 3D Printing - Disruptive innovation opportunities in 3D printing can be found in the production of customized and unique advertising elements.
2. Origami Integration - Exploring the integration of origami elements in various forms of advertising can create visually captivating and interactive campaigns.
3. Dynamic Bus Ads - The use of dynamic elements in bus advertisements, such as 3D-printed origami birds, offers opportunities to capture audience attention and engage passersby.
Industry Implications
1. Advertising - The advertising industry can embrace 3D printing technology to create unique and eye-catching campaigns that stand out from traditional posters.
2. Film Production - Incorporating 3D printing technology in film production can enhance character creation and contribute to the visual storytelling process.
3. Printing Services - Printing service providers can explore the demand for 3D-printed advertising elements, such as origami birds, to offer innovative and customized solutions to their clients.
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