Coffee is brewed with unexpected ingredients to heighten taste buds
Implications - Moving beyond the energy benefits of caffeinated products, brands are turning to unexpected flavor enhancements for heightened appeal. Infusing eclectic flavoring like bacon and lavender, coffee brands are seeking to add diversity to a traditionally single-purpose product, using unique ingredients to make caffeinated products more enticing.
Trend Themes
1. Flavour-mixing Innovations - Brand are experimenting with eclectic flavoring like bacon and lavender, catering to diverse and adventurous palates.
2. Superfood Blends - Brands are blending coffee with on-trend superfoods to offer consumers a healthy and nutritious alternative to traditional coffee.
3. Convenient Cold Brews - Cold brew coffee has become increasingly popular, with brands launching new products that cater to the convenience and functional needs of consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry constantly innovates to create unique flavor profiles and meet changing consumer preferences.
2. Health and Wellness - Brands in the health and wellness industry offer consumers functional and nutritious products to support a healthy lifestyle.
3. Retail - Retailers can take advantage of the growing popularity of niche coffee products and offer unique and premium coffee blends in their stores.
