Product packaging shifts to clearly emulate ingredients
Implications - Moving beyond ingredient lists and text-based information, brands are using form and shape to visually convey a product's composition. Physically mimicking the shape of ingredients, this approach to packaging creates a visual link between the product's aesthetic and its contents.
Trend Themes
1. Visually Conveying Product Composition - Using form and shape to visually convey a product's composition, this approach to packaging creates a visual link between the product's aesthetic and its contents.
2. Compartmentalizing Food Packaging - Packaging that compartmentalizes food ingredients separately offers consumers more control over the taste and credibility of the product.
3. Natural-shape Packaging - Packaging that emulates the natural shape and color of the fruit/vegetable added in a juice or cream container gives consumers an organic and natural appeal to purchase.
Industry Implications
1. Food and Beverages Industry - These trends apply to companies that produce and market food and beverage products.
2. Cosmetics Industry - These trends apply to companies that produce and market cosmetic products.
3. Packaging Industry - These trends apply to companies that design and produce packaging for various products.
