Parenthood is made easier with the use of social communities
Implications - Seeking to make the transition into parenthood less stressful, moms and dads are turning to social platforms and online communities for communal support. Allowing individuals to connect over shared circumstances and worries, online communities provide a platform for expression, reflecting a need for communal interaction even during more mature life stages.
Trend Themes
1. Online Parenting Communities - The rise of online parenting communities reflect a need for communal interaction and shared support among parents and caregivers, presenting opportunities for platforms to match or connect individuals with similar interests and values.
2. Parent-focused Social Apps - The emergence of parent-focused social networking apps emphasize the need for easy and convenient ways for parents to find and plan family-friendly activities, revealing opportunities for platforms to provide location-based recommendations and user-generated reviews.
3. Maternal Web Communities - Exclusive social networks for niche audiences like LMBang in China provide opportunities for women to connect with others based on shared interests, providing avenues for health, fashion, and lifestyle brands to target a specific demographic.
Industry Implications
1. Social Media - Social media companies looking to expand their user base can tap into the demand for online parenting communities and niche social networks for mothers.
2. Childcare - Childcare providers and businesses can leverage parent-focused social apps like UrbanSitter and Winnie to reach potential clients and offer services tailored to families and children.
3. Retail - Retail brands catering to parents can partner with apps and web communities to target specific audience demographics for products such as baby gear, clothing, and health and wellness services.
6 Featured, 50 Examples:
149,158 Total Clicks
Date Range:
Jan 14 — Jun 16
Trending:
Average
Consumer Insight Topics:
