Moving beyond health, fresh botanical ingredients take over beverages
Implications - Though traditional bitters are a staple in mixology, taking this a step further with fresh herbs and fruit makes for more interesting flavor profiles, while catering to the health-conscious movement. Focused on both flavor and aesthetic, unabashedly freshly picked components of cocktails and non-alcoholic beverages communicate prestige in health and taste, while appealing to a seasonality that boosts exclusivity.
Trend Themes
1. Fresh Botanical Beverages - Moving beyond traditional ingredients, herbs and fruit are becoming increasingly popular in the mixology world for both aesthetic and health reasons, creating new flavor profiles and opportunities for exclusivity.
2. Functional Vegetable Beverages - With their high vitamin and nutrient content, vegetable-based beverages are creating a new category in the functional drink market, offering hydration, support for weight loss, and other health benefits.
3. Natural & Mythological Branding - Inspired by mythology and natural ingredients, juice brands are standing out with artisanal branding, offering dynamics flavors and a more personalized drinking experience.
Industry Implications
1. Beverage Industry - Companies can create unique drinks with unconventional ingredients such as herbs and vegetables, and offer customers new flavor experiences.
2. Functional Drink Industry - Vegetable-based drinks can offer health-conscious consumers a healthier alternative with added benefits such as nutrient content and hydration.
3. Marketing and Branding Industry - Juice brands can differentiate themselves by incorporating natural and mythological elements into their branding, creating an authentic and artisanal image.
