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Odd Pop-Ups

Offbeat, eccentric pop-up shops spark consumer interest

Implications - Pop-up retail has taken off over the last couple of years, with the majority of them fashion- or restaurant-based. Now, however, more pop-ups are taking on offbeat themes, including playgrounds, roller rinks and puppy eateries. As more businesses and organizations begin to recognize the advantages of pop-ups—low costs, flexibility and a chance to spread a message in key locations—more of these eccentric establishments are sure to pop up in diverse and disparate markets.
Trend Themes
1. Pop-up Retail - More offbeat and eclectic pop-ups with unique themes are gaining popularity due to their low costs, flexibility and ability to spread messages in key locations.
2. Innovative Uses of Unused Space - Pop-up farms, pop-up parks, and cycle-in cinemas demonstrate a growing trend of creating innovative and creative solutions using unused urban spaces.
3. Experiential Marketing - Pedal-powered movie theaters, roller rinks, and puppy eateries are examples of immersive and unique experiential marketing, which is becoming increasingly popular with consumers.
Industry Implications
1. Urban Farming and Sustainability - Pop-up farms and pop-up parks are examples of the growing interest in urban farming and sustainable use of vacant urban lots.
2. Retail and Brand Management - Pop-up retail and experiential marketing are evolving, innovative techniques for realising retail and brand management campaigns with unique and memorable experiences.
3. Multimedia and Integrated Technology - Cycle-in cinemas and pop-up shops, like Google's Chrome Zone,illustrate the trend of integrating technology into unique experiences for targeted audiences.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 80 Examples:
1,043,918 Total Clicks
Date Range:
Nov 10 — Oct 11
Trending:
Average

Featured Examples

Pop-Up Puppy Eateries
Pop-Up Puppy Eateries
Lily's Kitchen is a Dogs-Only Restaurant That is Free of Charge
Londoners now have a new place to drop off their dogs for a day as Lily's Kitchen has just opened. Lily's Kitchen is a pop-up restaurant created by the pet food brand of the same name that specializes… MORE
Pop-Up Dinner Parties
Pop-Up Dinner Parties
1000 People Gather in White for 'Diner en Blanc' in New York City
Last week about 1,000 people gathered in Manhattan's Battery Park City to enjoy an elegant meal dressed all in white. No, they weren't just making the most of the small window to enjoy white fashion before… MORE
Pop Toys Pop-up Shops
Pop Toys Pop-up Shops
KK Outlet Converts to Pop-up Store for the Amos Miniature Plastic Workshop
The KK Outlet, a London-based communications firm, has converted itself into a pop-up shop to host the Amos Miniature Plastic Workshop. This is the first time an Amos retrospective is being held in London… MORE
Physical Search Engine Shops
Physical Search Engine Shops
Google Chrome Zone Pop-Up Opens in London
The search engine giant is foraying into the land of retail and has opened its first pop-up store--Google Chrome Zone--in London. Earlier this year Google announced its collaboration with Samsung and… MORE
Pedal-Powered Movie Theaters
Pedal-Powered Movie Theaters
The Cycle-In Cinema is a Pop-Up Generated Solely by Cyclists
Drive-in movies are nice, but they can't provide you with anywhere near the workout that the Cycle-in Cinema can. The Cycle-in Cinema is a pop-up movie theater created by the UK's Magnificent Revolution… MORE
Pop-Up Sanctuaries
Pop-Up Sanctuaries
ICRAVE + Z-A Studios Pop-Up Chapels Celebrate Marriage Equality
In celebration of same-sex marriage finally becoming legal in New York, the ICRAVE + Z-A Studios Pop-Up Chapels were created and propped up, ready for couples to wed beneath them. Thus far, 24 same-sex… MORE
Pop-Up Roller Rinks
Pop-Up Roller Rinks
UNIQLO's High Line Rink Brings Back a Retro Summer Sport
It's all "been there, done that" when it comes to pop-up shops, but the High Line Rink hopes to change that uninterested sentiment. Sponsored by UNIQLO, this temporary structure does feature fashion shops… MORE
Impromptu Playgrounds
Impromptu Playgrounds
These Pop-up Parks are Beautifying New York One Block at a Time
With the intention of adding some natural flavor to the sprawling metropolis, pop-up parks are materializing across Manhattan and Brooklyn in New York city. After decades of untempered construction and… MORE
Pop-Up Farms
Pop-Up Farms
GrowNYC and Riverpark Restaurant Open an Urban Garden in the Middle of Manhattan
When it comes to nature or produce, authenticity is hard to come by in a concrete jungle like Manhattan but the GrowNYC and Riverpark project might change that notion. There are farmers' markets where… MORE

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