Sir Richard's Condoms are Plaid and Socially Rad
Bianca — September 5, 2011 — Social Good
References: sirrichards & facebook
Sir Richard’s Condoms -- which use the tagline “doing good never felt better” -- uses the increasingly popular model of buy one, give one to integrate socially-conscious practices into their business model.
“Together we can grow Sir Richard’s into a catalyst for global change -- knowing that for each condom purchased here in the U.S., one will be donated through our collaboration with Partners in Health in Haiti,” the site explains.
With an innovative eye on their target demographic (college students), they took it a step further by coming up with a unique design. Just like Kotex made tampons “fun” with bright packaging, Sir Richard’s (props for the name) dressed up their condoms in plaid wrappers in shades of blue, orange, pink and green.
That still wasn’t enough though. Instead of hoping potential customers would find them via ads on shelves, Sir Richard’s condoms is kicking off their “rubber meets the road” campaign this fall. They’ll be sending Lady Lucy, a retro VW van, to college campuses on the west coast and will recruit students to spread the word.
Check out some more one-for-one innovations in the articles below.
“Together we can grow Sir Richard’s into a catalyst for global change -- knowing that for each condom purchased here in the U.S., one will be donated through our collaboration with Partners in Health in Haiti,” the site explains.
With an innovative eye on their target demographic (college students), they took it a step further by coming up with a unique design. Just like Kotex made tampons “fun” with bright packaging, Sir Richard’s (props for the name) dressed up their condoms in plaid wrappers in shades of blue, orange, pink and green.
That still wasn’t enough though. Instead of hoping potential customers would find them via ads on shelves, Sir Richard’s condoms is kicking off their “rubber meets the road” campaign this fall. They’ll be sending Lady Lucy, a retro VW van, to college campuses on the west coast and will recruit students to spread the word.
Check out some more one-for-one innovations in the articles below.
Trend Themes
1. One-for-one Business Model - Sir Richard's Condoms integrates a socially-conscious 'buy one, give one' model into their business - an opportunity for other businesses to implement this model.
2. Creative Product Design - By using plaid wrappers for their condoms, Sir Richard's demonstrates how creative product design can set a brand apart from the competition.
3. Guerrilla Marketing Campaigns - Sir Richard's Lady Lucy, a retro VW van, will travel to college campuses on the west coast to recruit students to spread the word - an opportunity for businesses to use unconventional and interactive marketing tactics.
Industry Implications
1. Contraceptives - Sir Richard's innovative one-for-one model and creative design could inspire similar business practices in the contraceptives industry.
2. Marketing and Advertising - Lady Lucy, Sir Richard's interactive van campaign, presents a opportunity for marketing and advertising companies to explore alternate, unconventional marketing tactics.
3. Socially-conscious Business - Sir Richard's one-for-one model and commitment to social change represents opportunities for other socially-conscious businesses to integrate similar models into their operations.
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