TOMS Movember Shoe Helps Change the Face of Men's Health
Deborah Kim — July 28, 2011 — Social Good
References: toms
Aside from being delectably irresistible, the TOMS Movember shoe collection is helping to raise men’s health awareness. If you aren’t already familiar with the TOMS One for One program, you're in for a treat. With the purchase of any pair of TOMS shoes, another pair will be given to a child in need. The company provides weather-appropriate shoes to children around the world. TOMS customizes the type of shoe, material, color and size to fit the particular needs of each individual.
For the second year running now, TOMS will release a special edition Movember moustache shoe collection. The collection includes the signature mustache in white on the Grey Black Wax Twilled Botas and on the Classics for both sexes. The TOMS company-wide motto is to help promote health and education of children in need by raising awareness. Buying these shoes has the potential to contribute to one's charitable work, from helping a child in need to providing money for the TOMS Movember foundation.
For the second year running now, TOMS will release a special edition Movember moustache shoe collection. The collection includes the signature mustache in white on the Grey Black Wax Twilled Botas and on the Classics for both sexes. The TOMS company-wide motto is to help promote health and education of children in need by raising awareness. Buying these shoes has the potential to contribute to one's charitable work, from helping a child in need to providing money for the TOMS Movember foundation.
Trend Themes
1. Men's Health Awareness - Disruptive Innovation Opportunity: Develop innovative products and campaigns that raise awareness and support men's health issues.
2. Charitable Initiatives - Disruptive Innovation Opportunity: Create products or services that combine consumer purchases with charitable donations to drive social impact.
3. Personalized Philanthropy - Disruptive Innovation Opportunity: Offer customizable products or experiences that allow consumers to support specific causes or individuals in need.
Industry Implications
1. Footwear - Disruptive Innovation Opportunity: Integrate health-focused designs or features into footwear products to promote public health.
2. Fashion - Disruptive Innovation Opportunity: Collaborate with charitable organizations to create fashion products that raise awareness and funds for important causes.
3. Non-profit - Disruptive Innovation Opportunity: Utilize technology and digital platforms to enhance the effectiveness and reach of non-profit organizations.
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