ebay's WorldofGood.com
Stefanie Hutson — September 5, 2008 — Business
References: worldofgood.ebay & cnn
Although eBay has no shortage of charitable contributions to its name, their latest venture is designed to let the world know exactly how socially conscious they can be. On Wednesday, eBay launched a new website, WorldofGood.com, designed to focus on socially responsible supply chains.
Through World of Good, users will be able to purchase a variety of surprisingly hip goods through fixed price listings. Emphasis will be placed on transparency, and users will be able to access additional information about the companies and people who make the products.
Those already familiar with eBay will recognize a similar system for feedback and purchasing. eBay user IDs and basic account information will be carried over to World Of Goods. Proceeds from purchases will directly benefit socially conscious companies and the producers of the goods, many of which are located in third-world countries.
Through World of Good, users will be able to purchase a variety of surprisingly hip goods through fixed price listings. Emphasis will be placed on transparency, and users will be able to access additional information about the companies and people who make the products.
Those already familiar with eBay will recognize a similar system for feedback and purchasing. eBay user IDs and basic account information will be carried over to World Of Goods. Proceeds from purchases will directly benefit socially conscious companies and the producers of the goods, many of which are located in third-world countries.
Trend Themes
1. Socially Conscious Supply Chains - Opportunity for businesses to incorporate social responsibility into their supply chains, increasing transparency and benefiting socially conscious companies and producers.
2. Transparency in Product Supply Chains - Opportunity to provide consumers with additional information about the companies and people involved in the production of goods, fostering trust and supporting socially responsible businesses.
3. E-commerce Platforms for Socially Responsible Shopping - Opportunity to create online marketplaces that allow users to purchase hip goods from socially conscious companies, making it easier for consumers to support causes they care about.
Industry Implications
1. E-commerce - Opportunity for e-commerce platforms to enhance their offerings by incorporating socially responsible supply chains and promoting the purchase of goods from socially conscious companies.
2. Retail - Opportunity for retailers to improve transparency in their supply chains and carry socially responsible products, catering to the increasing demand for ethically sourced goods.
3. Manufacturing - Opportunity for manufacturers to establish socially conscious supply chains and partner with retailers and e-commerce platforms to reach a wider consumer base interested in socially responsible products.
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