The Warby Parker 'Japhy' Glasses Raise Money for Breast Cancer
Amelia Roblin — October 3, 2010 — Fashion
References: warbyparker & racked
The renowned eyewear designer demonstrates his altruistic outlook with the release of these pink Warby Parker 'Japhy' glasses that will help raise money to support breast cancer research.
Parker has launched these special frames in honor of Breast Cancer Awareness Month. From each purchase of the Warby Parker 'Japhy' eyeglasses, $50 will go towards finding a cure for the disease, and as if that wasn't enough, a second pair of lenses will go to the needy, on the company's coin.
Parker has launched these special frames in honor of Breast Cancer Awareness Month. From each purchase of the Warby Parker 'Japhy' eyeglasses, $50 will go towards finding a cure for the disease, and as if that wasn't enough, a second pair of lenses will go to the needy, on the company's coin.
Trend Themes
1. Altruistic Eyewear - The trend of eyewear brands partnering with charitable causes to raise funds and awareness.
2. Socially Conscious Purchasing - The trend of consumers seeking out products that make a positive impact on society through their purchasing decisions.
3. Dual-purpose Products - The trend of products that offer both a functional purpose and a charitable purpose, like the Warby Parker 'Japhy' glasses.
Industry Implications
1. Eyewear - The eyewear industry has the opportunity to collaborate with charities to support important causes and engage socially conscious consumers.
2. Fashion - The fashion industry can incorporate social responsibility and purpose-driven campaigns to attract a wider customer base and make a positive impact.
3. Healthcare - The healthcare industry can explore partnerships with eyewear brands to raise funds for research and support initiatives that address important health issues like breast cancer.
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