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Macho Marketing

Extremely masculine innovations target the manly man

Implications - More macho-man products are hitting the market, including everything from male-focused desserts to housing. While men have often been encouraged to get in touch with their feminine sides, that encouragement seems to be fading as these uber masculine innovations encourage men everywhere to embrace their masculine sides without guilt.
Trend Themes
1. Hyper-masculinity - As society becomes open to exploring gender norms, there is a push towards creating explicitly male-focused products and services.
2. Gendered Nostalgia - Nostalgic marketing that plays off of vintage values and retro trends is being used to evoke feelings of simpler times and traditional gender roles.
3. Green Masculinity - There is growth in sustainable products specifically designed for men, challenging traditional gendered buying patterns and encouraging men to embrace environmentalism.
Industry Implications
1. Food and Beverage - Companies are creating amped up versions of typically feminine food and drinks to appeal to male audiences.
2. Marketing and Advertising - There is a shift towards more explicitly gendered marketing and advertising, with companies focusing on targeted campaigns for different gender groups.
3. Fashion and Accessories - Designers are creating functional, fashionable masculine products that carry a message of sustainability and eco-consciousness.
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 60 Examples:
981,569 Total Clicks
Date Range:
Jan 11 — Oct 11
Trending:
Hot

Featured Examples

Masculinized Apartments
Masculinized Apartments
Hom(m)e by K-Studios is a Decidedly Manly Bachelor Pad
Hom(m)e by K-Studios is a sleek and dapper apartment that was custom-designed for a single bachelor. The design firm carefully analyzed its client's needs, interests and personality to come up with this… MORE
Macho How-Tos
Macho How-Tos
The Art of Manliness Website Teaches the Rules of Being Masculine
Nothing puts a smile on my face more than a website run by people who are passionate about the content, which is exactly why The Art of Manliness is a must-read for both men and women everywhere. Well-written… MORE
Manly Moleskines
Manly Moleskines
Big and Mighty Makes Masculine Journals
Etsy boutique Big and Mighty has created the ultimate masculine Moleskine. With two sets, one in black and one in tan, the journal covers feature headlines all about manly things. The titles include "Man… MORE
Manly Meaty Recipes
Manly Meaty Recipes
The Esquire's Eat Like a Man Cookbook is Full of Testosterone
Most men seem to always be hungry, and sometimes they need a manly dose of cooking to really beef them up. With the Esquire’s Eat Like a Man Cookbook, all those masculine men can fill up on as... MORE
Male-Focused Desserts
Male-Focused Desserts
These Featured ManCakes are Sure to Appeal to the Macho Man in Your Home
Though cupcakes have always traditionally been seen as a feminine dessert, the For the Love of Cakes shop has redefined this gender stereotype with its ManCakes. With flavors like Maple Bacon, Guiness… MORE
Testosterone-Filled Tea
Testosterone-Filled Tea
Billy Tea Creates an Unconventionally Masculine Ad Campaign
Since 1888, Billy Tea has been established as a household brand for Australian tea drinkers. With this recent ad campaign, the brand highlights its age to consumers by touching on nostalgic, gender-specific… MORE
Macho Green Grocery Totes
Macho Green Grocery Totes
The Fashionable Notes Reusable Market Bags Make for Sustainable Studs
Boys, it's time to let your eco-conscious pride shine through with these Reusable Market Bags from Fashionable Notes. Any guy is instantly transformed into a hunky heroic Captain Planet when toting these… MORE

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