The Emma Watson 2011 People Tree Collection is Clothing With a Conscience
References: peopletree & teenvogue
The Emma Watson 2011 People Tree Collection is the latest fair-trade fashion collaboration between the celebrated young actress and the eco and ethically oriented fashion company People Tree.
While most people are busy enough in their first year of university, Ms. Watson was already on the task of designing the pieces for this latest collection which is made entirely of fair-trade and organic materials. The full Emma Watson 2011 People Tree Collection goes on sale on February 28th — a date that fans of both the actress and fair trade fashion will eagerly await. From the looks of the clothing in this collection, it will be one environmentally conscious and ethically inclined line of apparel that will definitely not disappoint.
While most people are busy enough in their first year of university, Ms. Watson was already on the task of designing the pieces for this latest collection which is made entirely of fair-trade and organic materials. The full Emma Watson 2011 People Tree Collection goes on sale on February 28th — a date that fans of both the actress and fair trade fashion will eagerly await. From the looks of the clothing in this collection, it will be one environmentally conscious and ethically inclined line of apparel that will definitely not disappoint.
Trend Themes
1. Eco-celebrity Collaboration - Fashion brands can collaborate with eco-conscious celebrities to create collections that inspire customers to make more sustainable choices.
2. Fair-trade Fashion - Fair-trade fashion is becoming more popular, and brands can differentiate themselves by using fair-trade and organic materials.
3. Organic Materials - The use of organic materials in fashion is becoming more important to consumers, and brands can innovate by finding new ways to incorporate organic materials into their products.
Industry Implications
1. Fashion - The fashion industry has an opportunity to create more sustainable products and reach a more eco-conscious customer base through fair-trade and organic materials.
2. Celebrity Marketing - Celebrity marketing is becoming more effective when used in campaigns promoting social and environmental issues.
3. Sustainable Fashion - Sustainable fashion is a growing industry, and brands can innovate in this space by incorporating eco-friendly materials, reducing waste, and promoting fair labor practices.
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