The Secret Identity Kit Masks You in Monotony
Alison Heller — July 15, 2010 — Fashion
References: mattsinger.net
If you're swarmed by fans all day long, Matt Singer's Secret Identity Kit will fade you back into the crowd. These simple black frames call back the classic superhero aesthetic of the 1950s.
The Superhero Secret Identity Kit includes a pair of custom eyeglasses and a hard shell case with "secret identity" embossed onto the exterior, as well as "strive to be boring" printed on the interior. The arms of the glasses bear the motto "Ever Vigilant, Ever True."
The black frames hold clear plastic lenses which can be replaced with prescription lenses or sunglasses. The Superhero Secret Identity Kit was designed for the Brooklyn Superhero Supply Co., but you can purchase your alter ego at Matt Singer's online store for just $40--much cheaper than your spandex and lycra superhero costume.
The Superhero Secret Identity Kit includes a pair of custom eyeglasses and a hard shell case with "secret identity" embossed onto the exterior, as well as "strive to be boring" printed on the interior. The arms of the glasses bear the motto "Ever Vigilant, Ever True."
The black frames hold clear plastic lenses which can be replaced with prescription lenses or sunglasses. The Superhero Secret Identity Kit was designed for the Brooklyn Superhero Supply Co., but you can purchase your alter ego at Matt Singer's online store for just $40--much cheaper than your spandex and lycra superhero costume.
Trend Themes
1. Hidden Identity Fashion - There is a growing trend in fashion towards disguising oneself with hidden identity clothing and accessories like Secret Identity Kit.
2. Nostalgic Aesthetic - The 1950s superhero aesthetic is making a comeback in fashion and design, creating opportunities for retro-inspired products like Secret Identity Kit.
3. Customizable Eyewear - As more people embrace glasses as a fashion statement, there is a trend towards customizable frames that allow personal expression, making Secret Identity Kit an innovative addition to the market.
Industry Implications
1. Fashion - Disguising clothing and accessories that allow people to blend in is a growing trend in the fashion industry, as seen in products like the Secret Identity Kit.
2. Eyewear - The customizable eyewear market is expanding, creating opportunities for innovative and unique products like the Secret Identity Kit.
3. Nostalgic Retail - Nostalgia is becoming a driving force in retail, as evidenced by the popularity of retro-inspired products like the Secret Identity Kit, creating an opportunity for retailers who specialize in vintage and nostalgic products.
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