One of a Kind, Hand-Painted, Socially Responsible Footwear from TOMS
Marissa Liu — October 15, 2009 — Social Good
References: tomsshoes & design-milk
If you're concerned that eco-conscious is a synonym for ugly, fret no more with these hand-painted shoes from TOMS. Artists Gabe Lacktman and Tyler Ramsey have made limited-edition, hand-painted TOMS. These online web exclusives reflect Lacktman and Ramsey’s signature style of vibrant colors and unique textures. With every pair of shoes you purchase, TOMS will give a pair of new shoes to a child in need--one for one.
TOMS eco-conscious, hand-painted shoes not only come in vegan-friendly varieties, but they also promote social change with the One for One charity. No buyer's remorse here--these are the ultimate feel good purchase. These hand-painted shoes are ultra-light and comfortable. The vegan-friendly footwear is made with recycled twill and materials, soft faux suede and recycled rubber blend soles.
TOMS eco-conscious, hand-painted shoes not only come in vegan-friendly varieties, but they also promote social change with the One for One charity. No buyer's remorse here--these are the ultimate feel good purchase. These hand-painted shoes are ultra-light and comfortable. The vegan-friendly footwear is made with recycled twill and materials, soft faux suede and recycled rubber blend soles.
Trend Themes
1. Hand-painted Shoes - There is an opportunity for artists and designers to collaborate with shoe companies and create unique, one-of-a-kind hand-painted shoes for consumers.
2. Eco-friendly Footwear - Shoe companies can invest in using recycled and sustainable materials in their products, promoting eco-consciousness and appealing to a socially responsible consumer market.
3. One for One Charity Model - More companies can adopt the One for One charity model popularized by TOMS, creating a tangible social impact while also boosting their brand image and appeal to consumers.
Industry Implications
1. Fashion - Fashion companies can incorporate sustainable and socially responsible practices in their production, such as using eco-friendly materials and adopting charity initiatives, to appeal to a growing consumer demand for ethical products.
2. Art and Design - Artists and designers can collaborate with shoe companies to create unique and personalized products, promoting creativity and innovation in the fashion industry.
3. Social Enterprise - More companies can adopt an integrated social enterprise approach by incorporating charitable initiatives into their business model, providing a socially conscious alternative while also generating profit.
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