Warby Parker Eyewear is as Affordable as it is Fashionable
Meghan Young — March 8, 2010 — Fashion
References: warbyparker & uncrate
Warby Parker Eyewear has reignited my desire for glasses -- big time. Although I very much appreciate my stellar vision, I have always wanted to rock glasses. Aside from the fact that I never needed them, their astronomical price always curbed that desire.
Warby Parker Eyewear, however, provides affordable options without forsaking the fashionable element. Founded by four friends who shared an equal frustration for ridiculously-priced glasses, they are also share the charitable gene. Teaming up with RestoringVision.org, they give a pair of glasses to someone who needs it for each pair sold.
Warby Parker Eyewear, however, provides affordable options without forsaking the fashionable element. Founded by four friends who shared an equal frustration for ridiculously-priced glasses, they are also share the charitable gene. Teaming up with RestoringVision.org, they give a pair of glasses to someone who needs it for each pair sold.
Trend Themes
1. Affordable Eyewear - The trend of offering stylish, affordable eyewear creates opportunities for disruptors to enter the market and challenge traditional, overpriced options.
2. Charitable Business Models - The growing trend of companies incorporating charitable initiatives into their business models presents opportunities for innovative approaches to merging social impact and profitability.
3. Direct-to-consumer Retail - The rise of direct-to-consumer retail in the eyewear industry opens up disruptive innovation opportunities for brands to offer high-quality products at lower prices by cutting out middlemen.
Industry Implications
1. Eyewear - The eyewear industry must adapt to the disruptive innovation of affordable, fashionable options, while also considering the impact of charitable business models.
2. Social Impact - The social impact sector can explore the potential of integrating business models that combine profitability and charitable initiatives.
3. Retail - The retail industry, specifically in the eyewear sector, should consider the disruptive potential of direct-to-consumer models and the importance of pricing transparency and affordability.
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