Online campaigns elevate spirits, inspire interaction
Implications - For brands seeking new methods of gaining consumer attention, one way to enhance engagement and interaction is through mood-boosting, inspiring campaigns that not only involve consumers but also make them feel good at the same time. Athletic brands such as Nike have been known for doing this (sports products tend to lend themselves to motivational themes), but inspiring, mood-based messaging can extend to different product types, from beverages to skincare products, as well.
Trend Themes
1. Mood Marketing - Brands can enhance engagement and interaction by creating mood-boosting, inspiring campaigns that make consumers feel good at the same time.
2. Interactive Campaigns - Businesses can use interactive campaigns to expand their impact in the marketplace and create memorable impressions.
3. Personalized Advertising - Companies can create personalized advertising campaigns to encourage customer engagement and increase brand loyalty.
Industry Implications
1. Sports Apparel - Athletic companies can use motivational themes to create inspiring campaigns and attract consumers.
2. Food and Beverage - Brands can use personalized advertising to create engaging campaigns that encourage customers to try new products or flavors.
3. Skincare - Beauty brands can use mood-based messaging to create campaigns that make consumers feel good and encourage them to try new products.
7 Featured, 63 Examples:
876,611 Total Clicks
Date Range:
May 11 — Oct 11
Trending:
Mild
Consumer Insight Topics:
