The Toms for Prom Campaign Encourages Formal Kicks
Arianne Persaud — March 3, 2011 — Marketing
References: toms & tomsshoesblog
Tom's is a shoe line known for both its stylish products and its ethical practices, releasing a current campaign called Toms for Prom. As the name implies, young girls and guys are being asked to partake in one selfless act among the many selfish indulgences of prom, by promoting the One for One movement, where Toms gives a pair of shoes to a child in need for every pair purchased.
Who doesn't remember the excruciating pain endured because of fancy shoes at Prom and other special events? Partaking in the Toms for Prom campaign and rocking Toms at your prom, wedding etc will ensure that you won't be dancing barefoot by the end of the night, won't be punching holes in your lawn and most importantly, won't be looking anything less than cool. Why? because you've given a less than fortunate child the gift of shoes.
Who doesn't remember the excruciating pain endured because of fancy shoes at Prom and other special events? Partaking in the Toms for Prom campaign and rocking Toms at your prom, wedding etc will ensure that you won't be dancing barefoot by the end of the night, won't be punching holes in your lawn and most importantly, won't be looking anything less than cool. Why? because you've given a less than fortunate child the gift of shoes.
Trend Themes
1. Prom-specific Sneakers - Prom-goers are opting for comfortable sneakers instead of traditional formal shoes.
2. Ethical Fashion Campaigns - Brands are using social causes to promote their products and engage with consumers.
3. One for One Movement - The concept of donating a product for each purchase is gaining popularity in the fashion industry.
Industry Implications
1. Fashion - The fashion industry has the opportunity to create prom-specific sneaker lines that combine comfort and style.
2. Event Planning - Event planners can incorporate the trend of prom-specific sneakers into their offerings, providing comfortable footwear options for attendees.
3. Social Impact - Companies focused on social impact can collaborate with fashion brands to launch ethical campaigns, like the One for One movement.
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