Out of Print T-Shirts are Inspired by Classic Novels
Tiana Reid — August 26, 2010 — Social Good
References: outofprintclothing & nylonmag
Out of Print t-shirts are inspired by the classic novels you read in your English Lit classes. From ‘Lord of the Flies,’ to ‘One Flew Over the Cuckoo’s Nest,’ to ‘Invisible Man’ and of course, J.D. Salinger’s ‘The Catcher in the Rye,’ you can now wear your smarts on your sleeve.
If the nerd bit wasn’t enough to drag you in, Out of Print t-shirt’s social good aspect will. For every tee you buy, one book will be donated to an African charity.
If the nerd bit wasn’t enough to drag you in, Out of Print t-shirt’s social good aspect will. For every tee you buy, one book will be donated to an African charity.
Trend Themes
1. Literary-themed Apparel - Opportunity for creating clothing that features designs and quotes inspired by classic novels.
2. Socially Conscious Fashion - Potential to develop clothing brands that have a charitable component, donating resources for each purchase made.
3. Nostalgic Fashion - Chance to capitalize on the trend of nostalgia by creating clothing that pays homage to classic literature.
Industry Implications
1. Fashion Apparel - Opportunity for clothing brands to create literary-themed garments, attracting book lovers and fans of classic novels.
2. Charitable Organizations - Potential for partnerships with clothing brands that incorporate a social good element, such as donating books for each purchase.
3. Marketing and Branding - Chance to assist companies in developing marketing strategies that tap into nostalgia and target niche literary markets.
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