Supreme and Nike Revealed the New 'Air Humara' Collection
Riley von Niessen — October 24, 2017 — Fashion
References: nike & highsnobiety
In time for the fall, Supreme and Nike collaboratively created the 'Air Humara' collection, which features both brands' logos prominently, in combination with vivid neon colorways that are guaranteed to get their wearer noticed.
Included in the collection are a variety of tracksuits that feature black mesh components for added contrast, sneakers that boast similar constructions, and athletic caps. As all of the apparel and the accessories flaunt bright colorways that are either pink, blue, or green, it's easy for consumers to pair together a matching outfit, or mismatch the pieces for a different look.
Despite the popularity of the two brands, the Supreme and Nike collection is relatively affordable, with jackets running for $130, pants for $90, sneakers for $170, and hats for $45.
Included in the collection are a variety of tracksuits that feature black mesh components for added contrast, sneakers that boast similar constructions, and athletic caps. As all of the apparel and the accessories flaunt bright colorways that are either pink, blue, or green, it's easy for consumers to pair together a matching outfit, or mismatch the pieces for a different look.
Despite the popularity of the two brands, the Supreme and Nike collection is relatively affordable, with jackets running for $130, pants for $90, sneakers for $170, and hats for $45.
Trend Themes
1. Neon Streetwear - Fashion brands can explore co-branded collections that feature disruptive neon colorways to appeal to younger and fashion-forward consumers.
2. Affordable Designer Collaborations - As high-end collaborations become more popular, there is room for disruptive innovation in creating affordable collaborations between luxury and streetwear brands.
3. Statement Tracksuits - Fashion brands can capitalize on the current trend of comfortable and statement-making tracksuits by creating unique and eye-catching designs for consumers.
Industry Implications
1. Fashion - Fashion brands can take note of collaborative fashion collections as a way to create new lines that capture consumer attention and appeal to younger audiences.
2. Apparel Manufacturing - Apparel manufacturers can consider incorporating neon colorways and contrast mesh components in new designs to align with the latest fashion trends.
3. Athletic Footwear - Athletic footwear companies can take note of current neon color trends and collaborations to inspire new designs that appeal to both athletes and fashion-forward consumers.
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