The New Rewe App Allows Customers to Search for Items by Emoji
Katherine Pendrill — March 6, 2017 — Tech
References: itunes.apple & esmmagazine
In an effort to bring grocery shopping into the digital age, the German retail-cooperative Rewe has designed a new app that allows customers to shop from their smartphone. With a number of unique features and a user-friendly interface, the app helps to elevate the grocery shopping experience.
The new Rewe app is a smartphone shopping app that allows customers to purchase items with their mobile. Customers can use the app to search for products by name, scanning a barcode or even typing in an emoji. Scanning a barcode also brings up additional product information, such as the nutritional value of an item. Additionally, the app can remember store preferences or specific shopping habits and then suggest exclusive deals or recipes that the user might be interested in. These features ultimately help to streamline and personalize the grocery shopping experience for Rewe customers.
The new Rewe app is a smartphone shopping app that allows customers to purchase items with their mobile. Customers can use the app to search for products by name, scanning a barcode or even typing in an emoji. Scanning a barcode also brings up additional product information, such as the nutritional value of an item. Additionally, the app can remember store preferences or specific shopping habits and then suggest exclusive deals or recipes that the user might be interested in. These features ultimately help to streamline and personalize the grocery shopping experience for Rewe customers.
Trend Themes
1. Emoji-based Shopping - The use of emojis as a search tool in shopping apps enhances convenience and personalization for customers.
2. Barcode Scanning - Barcode scanning technology provides customers with detailed product information and nutritional values, making for a more informed shopping experience.
3. Personalized Recommendations - The ability of the app to remember customer preferences and suggest exclusive deals and recipes elevates the shopping experience by offering tailored recommendations.
Industry Implications
1. Grocery Retail - Grocery retailers can embrace the use of emoji-based shopping apps to enhance customer convenience and satisfaction.
2. Mobile App Development - The development of smartphone shopping apps with barcode scanning and personalized recommendation features presents opportunities for mobile app developers.
3. Data Analytics - Data analytics can be utilized to analyze customer preferences and shopping habits, enabling retailers to provide highly personalized recommendations and offers.
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