Genesis Luxury's 'Genesis Luxe Club' Brands Itself as a Lifestyle Program
Laura McQuarrie — March 23, 2017 — Business
References: itunes.apple & economictimes.indiatimes
Genesis Luxury is one of India's top luxury retailers and sells garments and accessories from top-tier brands like Armani Jeans, Bottega Veneta and Michael Kors. Its rewards program, called the Genesis Luxe Club, brands itself as the country's first "luxury fashion and lifestyle loyalty programme."
With each purchase made through Genesis Luxury, consumers earn Crystals, which can be redeemed for offers, exclusive events and bespoke services at 90 stores across India.
After enrolling, members of the Genesis Luxe Club are assigned to one of five tiers: Grand, Elite, Premiere, Riche or Prive, and they can immediately begin receiving rewards simply for shopping for items through the luxury brands that they already adore. Rather than receiving a physical membership card, users are able to see their transaction history and Crystal count through their Android or iOS app.
With each purchase made through Genesis Luxury, consumers earn Crystals, which can be redeemed for offers, exclusive events and bespoke services at 90 stores across India.
After enrolling, members of the Genesis Luxe Club are assigned to one of five tiers: Grand, Elite, Premiere, Riche or Prive, and they can immediately begin receiving rewards simply for shopping for items through the luxury brands that they already adore. Rather than receiving a physical membership card, users are able to see their transaction history and Crystal count through their Android or iOS app.
Trend Themes
1. Luxury Loyalty Programs - As luxury brands look to build loyalty, there is an opportunity for innovative programs that cater to the lifestyle of high-end consumers.
2. Mobile Loyalty Apps - With many consumers preferring mobile apps, developing a loyalty app for luxury retail could enhance convenience and satisfaction for customers.
3. Personalized Rewards - Providing tailored rewards that reflect the spending habits and preferences of luxury shoppers could create a more engaging and effective loyalty program.
Industry Implications
1. Luxury Retail - There is an opportunity for luxury retailers to develop innovative loyalty programs, as consumers are open to earning rewards and engaging in exclusive events and bespoke services.
2. Mobile App Development - Creating a mobile loyalty app that caters to the lifestyle of luxury shoppers could lead to increased engagement and customer satisfaction, as traditional loyalty programs are transitioning to digital platforms.
3. Data Analytics - Using data analytics to personalize rewards and identify purchasing habits of high-end customers could enhance the effectiveness of loyalty programs in luxury retail.
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