Nick Jr. and Intu Teamed Up to Launch Augmented Reality Easter Activities
Laura McQuarrie — April 14, 2017 — Tech
References: eventmagazine
For Easter this year, Nick Jr. and Intu teamed up to release augmented reality Easter activities for kids.
The technology was added to Intu's in-center app, allowing kids to see their favorite characters from Nick Jr. come to life before their eyes at Intu shopping centers across the UK. The six activities include being able to take pictures with the Shimmer and Shine genies and play Half Shell Heroes games. After an Easter egg hunt, these experiences help families to continue the festivities with even more fun activities to keep kids entertained.
Alongside the Easter activities that are being launched through this app in partnership with Intu, Nick Jr. is also offering meet-and-greets and workshops across Intu centers for free.
The technology was added to Intu's in-center app, allowing kids to see their favorite characters from Nick Jr. come to life before their eyes at Intu shopping centers across the UK. The six activities include being able to take pictures with the Shimmer and Shine genies and play Half Shell Heroes games. After an Easter egg hunt, these experiences help families to continue the festivities with even more fun activities to keep kids entertained.
Alongside the Easter activities that are being launched through this app in partnership with Intu, Nick Jr. is also offering meet-and-greets and workshops across Intu centers for free.
Trend Themes
1. Augmented Reality - Disruptive innovation opportunity: Develop AR apps and experiences for various industries such as entertainment, retail, and education.
2. In-center Apps - Disruptive innovation opportunity: Create in-center apps for shopping centers and venues to enhance customer experiences and engagement.
3. Character-based Experiences - Disruptive innovation opportunity: Incorporate popular characters from media franchises into interactive experiences to attract and entertain target audiences.
Industry Implications
1. Entertainment - Disruptive innovation opportunity: Integrate augmented reality into theme parks, live events, and digital media for a more immersive entertainment experience.
2. Retail - Disruptive innovation opportunity: Implement augmented reality features into shopping apps and in-store experiences to provide unique and interactive shopping experiences.
3. Education - Disruptive innovation opportunity: Develop augmented reality learning tools and applications to enhance student engagement and facilitate interactive learning experiences.
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