Ziggy's Wish Raises Awareness Through Innovative Publishing
Social Business Editor — July 25, 2014 — Social Good
References: ziggyswish & twitter
Ziggy's Wish recently wrote a blog post on how their business organization and model is transforming to become a social enterprise. Before we explore this interesting take on social media integration, let's focus on what exactly this innovative publisher does. "We use cross-media storytelling because it allows us to reach the widest audiences – through our print and digital products, textiles, tools and live events – in the most empathetic and powerful ways possible," they write on their website about what exactly they do.
In the small subjection of social enterprise that comprises media, marketing and publishing (that is, storytelling), words and display are super important, which is why we return to the blog post where they outline a few tenets of social enterprise and consider why they qualify. This is an open and transparent way of making sure social enterprise stays a conversation -- and not a doctrine.
Contact Information
Ziggy's Wish website
Ziggy's Wish on Twitter
In the small subjection of social enterprise that comprises media, marketing and publishing (that is, storytelling), words and display are super important, which is why we return to the blog post where they outline a few tenets of social enterprise and consider why they qualify. This is an open and transparent way of making sure social enterprise stays a conversation -- and not a doctrine.
Contact Information
Ziggy's Wish website
Ziggy's Wish on Twitter
Trend Themes
1. Social Enterprise Transformation - Explore how businesses are transforming into social enterprises, leveraging cross-media storytelling to reach wider audiences in empathetic and powerful ways.
2. Integrated Social Media Marketing - Discover the importance of words and display in social enterprise media, marketing, and publishing, and how they contribute to creating impactful storytelling experiences.
3. Open and Transparent Conversations - Uncover the significance of maintaining open and transparent dialogue within the realm of social enterprise, ensuring it remains a discussion rather than a fixed doctrine.
Industry Implications
1. Media - Opportunity for media companies to adapt to the shifting landscape of social enterprise storytelling and embrace cross-media approaches for wider audience engagement.
2. Marketing - Marketing professionals have the chance to integrate social media platforms and compelling storytelling techniques to create impactful campaigns for social enterprise initiatives.
3. Publishing - Publishing industry players can explore innovative ways to combine print and digital products, textiles, tools, and live events to amplify the reach and emotional resonance of social enterprise storytelling.
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