Marie Claire and Mastercard Partnered for a Tech-Infused Shop
Ellen Smith — October 9, 2017 — Business
References: newsroom.mastercard & psfk
Marie Claire and Mastercard partnered to launch 'The Next Big Thing' -- a concept pop-up shop which focuses on the latest in fashion, technology and wellness.
In addition to the fashion-forward storefront, the shop has implemented Mastercard technology to offer consumers a unique shopping experience. The store is split into three sections which reflect the most popular topics in Marie Claire's magazine: Work, a guide to style and success, Play, a guide to going out and dressing for the occasion and Peak, a guide dedicated to consumer wellness.
Smart mirrors are scattered throughout the store, which offer shoppers accessory recommendations based on one's outfit, in addition to personalized skincare tips. This concept shop also features a compatible mobile app, which enables consumers to make streamlined cashless transitions.
In addition to the fashion-forward storefront, the shop has implemented Mastercard technology to offer consumers a unique shopping experience. The store is split into three sections which reflect the most popular topics in Marie Claire's magazine: Work, a guide to style and success, Play, a guide to going out and dressing for the occasion and Peak, a guide dedicated to consumer wellness.
Smart mirrors are scattered throughout the store, which offer shoppers accessory recommendations based on one's outfit, in addition to personalized skincare tips. This concept shop also features a compatible mobile app, which enables consumers to make streamlined cashless transitions.
Trend Themes
1. Concept Pop-up Shops - Businesses can create concept pop-up shops to offer unique and innovative shopping experiences for their customers.
2. Smart Mirrors - The use of smart mirrors in retail stores can provide personalized recommendations and increase customer engagement.
3. Cashless Transactions - The implementation of cashless transactions through mobile apps can provide convenience and streamline the shopping experience for customers.
Industry Implications
1. Retail Industry - Retailers can utilize technology, such as smart mirrors and cashless transactions, to enhance the in-store shopping experience and drive sales.
2. Fashion Industry - The fashion industry can benefit from concept pop-up shops to showcase new products and offer unique shopping experiences for their customers.
3. Wellness Industry - Companies in the wellness industry can incorporate technology, such as smart mirrors, into their retail spaces to offer personalized recommendations and improve customer satisfaction.
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