The Amazon Nissan Box is the Biggest Paper Carton You've Ever Seen
Amelia Roblin — January 9, 2014 — Autos
If you caught sight of one of these massive Amazon Nissan boxes on the bed of a tractor-trailer, you might have been eager to learn of its contents. Great things certainly come in small packages, but how could the shipment within this crate be anything but substantial?
As part of a publicity stunt thought up by TBWA, an Amazon.com and Nissan collaboration put three Versas into these shipping container sized cases and sent them as home deliveries to buyers. Their road journeys undoubtedly attracted a significant attention, causing witnesses to tweet the passing transport trucks.
But the Amazon Nissan boxes couldn't be real cardboard boxes, could they? Indeed, the enormous cartons were constructed of corrugated paper and simply reinforced where more layers were required.
As part of a publicity stunt thought up by TBWA, an Amazon.com and Nissan collaboration put three Versas into these shipping container sized cases and sent them as home deliveries to buyers. Their road journeys undoubtedly attracted a significant attention, causing witnesses to tweet the passing transport trucks.
But the Amazon Nissan boxes couldn't be real cardboard boxes, could they? Indeed, the enormous cartons were constructed of corrugated paper and simply reinforced where more layers were required.
Trend Themes
1. Cardboard Packaging - Disruptive innovation opportunity: Develop eco-friendly and cost-effective cardboard packaging solutions for large-scale shipments.
2. Promotional Stunts - Disruptive innovation opportunity: Create attention-grabbing and memorable promotional campaigns using unconventional delivery methods.
3. Social Media Marketing - Disruptive innovation opportunity: Leverage social media platforms to amplify the impact of brand-related stunts, increasing brand awareness and engagement.
Industry Implications
1. Shipping and Logistics - Disruptive innovation opportunity: Develop innovative shipping and logistics solutions tailored to accommodate and protect large cardboard crates during transit.
2. Packaging and Manufacturing - Disruptive innovation opportunity: Introduce advanced manufacturing techniques to produce lightweight yet durable corrugated paper packaging for various industries.
3. Advertising and Marketing - Disruptive innovation opportunity: Collaborate with brands to create unique and attention-grabbing promotional stunts that generate buzz and consumer engagement.
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