The FoodToEat Service Connects Customers with Food Carts
Alexander Lam — June 19, 2013 — Lifestyle
References: foodtoeat & springwise
In order to help food trucks and small restaurants reach a larger audience, FooddToEat is centralizing the sales process with its food truck delivery. The service was launched in order to make independent food services more accessible. At its core, FoodtoEat acts as a database of food retailers that are connected to the restaurant network.
Participating food trucks and restaurants are given a small portable GPRS device that can receive orders from anywhere. As a result, FoodtoEat is helping small food retailers serve more food while giving users access to smaller stores.
While there are already many companies that provide delivery services, FoodtoEat is the first to connect customers to small food carts and restaurants. The company only charges 10 cents per order versus the traditional pricing model of 10 to 18 percent.
Participating food trucks and restaurants are given a small portable GPRS device that can receive orders from anywhere. As a result, FoodtoEat is helping small food retailers serve more food while giving users access to smaller stores.
While there are already many companies that provide delivery services, FoodtoEat is the first to connect customers to small food carts and restaurants. The company only charges 10 cents per order versus the traditional pricing model of 10 to 18 percent.
Trend Themes
1. Centralized Food Truck Delivery - Opportunity to streamline the food truck industry by providing centralized delivery services and connecting customers to small food carts and restaurants.
2. Portable Order Receivers - Opportunity to develop portable devices that enable food retailers to receive orders from anywhere, increasing their reach and customer base.
3. Competitive Pricing Models - Opportunity to disrupt the traditional pricing model in the food delivery industry by charging a low fee per order, providing a more affordable alternative to customers.
Industry Implications
1. Food Delivery Services - Opportunity for food delivery service providers to tap into the growing market of connecting customers with small food carts and restaurants, offering more variety and choice.
2. Food Truck Industry - Opportunity for food truck owners to expand their reach and customer base by participating in centralized delivery services, increasing their sales and visibility.
3. Restaurant Technology - Opportunity for technology companies to develop portable order receiving devices and platforms to enhance the efficiency and accessibility of food retailers, facilitating the growth of independent food services.
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