Shareology Investigates the History, Power and Strategies of Human Connection
Amelia Roblin — July 13, 2015 — Business
References: shareologybook & amazon
In a hi-tech world where so many transactions can be carried out without direct human contact, a book like 'Shareology: How Sharing is Powering the Human Economy' serves to refocus individuals and companies on establishing meaningful connections.
Author Bryan Kramer underlines that people are social creatures, and more personal communication fosters stronger and more profound relationships across the business spectrum. The Shareology book outlines the history of person-to-person sharing, followed by a discussion of the human economy and the trend towards the humanization of brands. The Shareology reader will also learn what type of sharer he is, and take away valuable tools and tips for increasing his shareability quotient.
Bryan's Shareology theory comes along at an opportune time when 'connectivity' can often be synonymous with 'chaos.' This book describes a coherent social strategy for exercising the intrinsic need to share emotions, stories and information. The insightful chapters guide you towards initiating constructive feedback dialogs, enhancing brand loyalty and building communities.
Pick up a copy of 'Shareology: How Sharing is Powering the Human Economy' HERE.
Author Bryan Kramer underlines that people are social creatures, and more personal communication fosters stronger and more profound relationships across the business spectrum. The Shareology book outlines the history of person-to-person sharing, followed by a discussion of the human economy and the trend towards the humanization of brands. The Shareology reader will also learn what type of sharer he is, and take away valuable tools and tips for increasing his shareability quotient.
Bryan's Shareology theory comes along at an opportune time when 'connectivity' can often be synonymous with 'chaos.' This book describes a coherent social strategy for exercising the intrinsic need to share emotions, stories and information. The insightful chapters guide you towards initiating constructive feedback dialogs, enhancing brand loyalty and building communities.
Pick up a copy of 'Shareology: How Sharing is Powering the Human Economy' HERE.
Trend Themes
1. Powering the Human Economy - Disruptive innovation opportunities lie in developing strategies and technologies that enhance personal communication and foster stronger relationships in the business realm.
2. Humanizing Brands - Disruptive innovation opportunities exist in finding ways to humanize brands and connect with customers on a more personal level, increasing brand loyalty.
3. Increasing Shareability Quotient - Opportunities for disruptive innovation can be found in developing tools and techniques that help individuals and companies increase their shareability quotient, enabling them to share emotions, stories, and information more effectively.
Industry Implications
1. Publishing Industry - The publishing industry can tap into disruptive innovation by exploring strategies to promote books that focus on the power of human connection and personal communication.
2. Marketing and Advertising Industry - Disruptive innovation opportunities exist in the marketing and advertising industry to develop new approaches that humanize brands and create stronger connections with consumers.
3. Communication Technology Industry - The communication technology industry can explore disruptive innovation by developing tools and technologies that enhance personal communication and enable individuals and businesses to share emotions, stories, and information more effectively.
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