FILA Sneakers Adds Its Own Shoes to Banksy Street Art
Laura McQuarrie — June 5, 2014 — Marketing
References: deichmann & creativeguerrillamarketing
It's taken a while for officials to come around, but now Banksy street art has become so desirable, it's protected by clear panels, making it somewhat untouchable. Despite this, as FILA proves, this doesn't mean you can't have fun with Banksy's street art.
The guerrilla FILA sneakers campaign devised by GREYgermany involved cutting shoes in half and arranging them on Banksy's stenciled silhouette people so that it looks like they're wearing the FILA shoes. When people in the UK took to the Internet to find out more about the sneaker-wearing silhouettes, they were directed to the website of Deichmann, an online retailer of shoes.
Even though the additions to the street art pieces were purely for a commercial purpose, there's something mischievous about this stunt that Banksy might approve of.
The guerrilla FILA sneakers campaign devised by GREYgermany involved cutting shoes in half and arranging them on Banksy's stenciled silhouette people so that it looks like they're wearing the FILA shoes. When people in the UK took to the Internet to find out more about the sneaker-wearing silhouettes, they were directed to the website of Deichmann, an online retailer of shoes.
Even though the additions to the street art pieces were purely for a commercial purpose, there's something mischievous about this stunt that Banksy might approve of.
Trend Themes
1. Street Art Marketing - Using street art as a marketing tool can create a unique and engaging way to promote products or services.
2. Interactive Advertisement - Brands can use interactive elements like the shoe addition to Banksy's street art to make their advertisements more memorable and shareable.
3. Guerrilla Campaigns - Using unconventional and unexpected tactics to promote products or services can generate buzz and attention.
Industry Implications
1. Fashion - Fashion brands can use street art collaborations to create unique and eye-catching campaigns.
2. Advertising - Creative agencies can innovate their advertising strategies by incorporating interactive elements into their campaigns.
3. Tourism - Street art tours can become a new form of tourism attraction, showcasing local artists and creating a unique cultural experience.
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