This Craft Beer is Twice as Alcoholic as Its Predecessor
Katherine Pendrill — April 22, 2016 — Lifestyle
References: marketwired & grubstreet
Small Town Brewery recently announced that it will be releasing a new version of its boozy root beer that is twice as alcoholic as the original. In under a year, 'Not Your Father's Root Beer' has become one of the top-selling craft beers in the US. Now the company is releasing an even boozier version for those who are looking to get a greater buzz from the soda-inspired beer.
To produce the new beer, Small Town Brewery is teaming up with the Wisconsin Brewing Company. Together, the brewers will launch a 10.7% ABV version of Not Your Father's Root Beer. The new beer will feature the same soda-inspired taste as the original, but with nearly double the alcohol content. The beer will be available in stores, as well as on draft at bars and restaurants across the US.
By making a beer that is twice as alcoholic at the brewery's original creation, the brand aims to satisfy consumers looking for a product that more closely resembles a beer than a soda.
To produce the new beer, Small Town Brewery is teaming up with the Wisconsin Brewing Company. Together, the brewers will launch a 10.7% ABV version of Not Your Father's Root Beer. The new beer will feature the same soda-inspired taste as the original, but with nearly double the alcohol content. The beer will be available in stores, as well as on draft at bars and restaurants across the US.
By making a beer that is twice as alcoholic at the brewery's original creation, the brand aims to satisfy consumers looking for a product that more closely resembles a beer than a soda.
Trend Themes
1. Boozy Craft Beers - Craft breweries are creating higher alcoholic content beers to meet the demand of consumers seeking a stronger and more potent beverage.
2. Alcoholic Soda-inspired Beverages - Beverage companies are innovating by producing alcoholic versions of popular soda flavors, catering to consumers who want a nostalgic taste with a kick.
3. Collaborative Breweries - Breweries are partnering with other companies to create unique and innovative beer varieties, maximizing their resources and expertise for disruptive new products.
Industry Implications
1. Craft Beer Industry - Small Town Brewery's release of a 10.7% ABV version of their popular root beer shows the potential for breweries to capture a larger market share by offering stronger and more unique craft beer options.
2. Beverage Industry - The success of Small Town Brewery's alcoholic root beer demonstrates a growing market for exciting and flavorful alcoholic beverages that deviate from traditional beer and liquor options.
3. Collaborative Brewing Industry - Partnerships between breweries, like the collaboration between Small Town Brewery and Wisconsin Brewing Company, open up opportunities for disruptive and innovative beer creations that blend different expertise and resources.
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