Daily's Newest Beverage Line Combines Fruit Flavors, Alcohol and Soda
Laura McQuarrie — April 10, 2015 — Lifestyle
References: dailyscocktails & prnewswire
Alcohol and Soda have proven to be a winning combination for years, but with a new line of Spiked Sodas, Daily's is giving consumers more soda and less alcohol. The carbonated drinks are lightly spiked and come in tall, slim cans that feature a content of 5% alcohol by volume. The four fruity flavors include Cherry Cola, Raspberry Ginger Ale, Lemon Lime and Blood Orange, specifically developed for women who want great taste, sweetness and low-alcohol beverages. Despite being infused with a little bit of alcohol, the drinks have no malt taste.
As there has been a notable decline in alcohol consumption in several spots in the world, a line like Daily's Cocktails shows how brands can transform a beloved soda products into a refreshing and light adult beverage.
As there has been a notable decline in alcohol consumption in several spots in the world, a line like Daily's Cocktails shows how brands can transform a beloved soda products into a refreshing and light adult beverage.
Trend Themes
1. Spiked Sodas - Alcohol-infused fruity sodas offer a refreshing alternative to traditional beer and cocktails, especially for those looking for a lower alcohol content but still want a tasty, adult beverage.
2. Low-alcoholic Beverages - As alcohol consumption declines in some areas, there's a growing demand for adult drinks with lower alcohol content, making room in the market for brands to offer creative, satisfying alternatives for non-beer drinkers.
3. Fruit-flavored Drinks - With four unique and delicious flavors, Daily's latest spiked sodas series taps into the growing popularity of fruit-flavored alcoholic beverages, giving consumers a refreshing new way to enjoy sweet, tangy, and bold drinks.
Industry Implications
1. Beverage - Beverage companies have an opportunity to offer alternative adult beverages that cater to consumer preferences for low-alcohol content and fruit-flavor combinations to satisfy their evolving tastes.
2. Food and Hospitality - Restaurants and bars can incorporate these new spiked sodas into their menus, appealing to non-beer drinkers and providing their customers with unique and delicious alcoholic beverages.
3. Retail - Retailers can take advantage of the growing demand for fruit-flavored, low-alcohol drinks by offering Daily's newest line of spiked sodas and market them to the health-conscious, millennial demographic who are looking for better-for-you beverages.
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