Mad Jack Now Makes Hard Root Beer and Ginger-Flavored Lager
Laura McQuarrie — April 2, 2016 — Lifestyle
References: madjack & edmontonjournal
After the Mad Jack Premium Apple Lager was introduced to Canada last year, it became award-winning and one of the most popular flavored malt beverages on the market. Now, Mad Jack is continuing to push the envelope with the all-new Mad Jack Premium Hard Root Beer and Mad Jack Premium Ginger Flavoured Lager.
The hard soda beverage has comforting notes of cinnamon, cloves, wintergreen, anise and vanilla bean, while the ginger-flavored lager boasts an unexpected hint of lime. Both beverages are brewed in Canada and consist of 5% alcohol by volume.
On what's driving the expansion of Mad Jack, Marketing Manager Madeline Burch says: "Taste palates continue to evolve, increasing the demand for sweeter alcohol-based beverages while also paving the way for more creative experimentation."
The hard soda beverage has comforting notes of cinnamon, cloves, wintergreen, anise and vanilla bean, while the ginger-flavored lager boasts an unexpected hint of lime. Both beverages are brewed in Canada and consist of 5% alcohol by volume.
On what's driving the expansion of Mad Jack, Marketing Manager Madeline Burch says: "Taste palates continue to evolve, increasing the demand for sweeter alcohol-based beverages while also paving the way for more creative experimentation."
Trend Themes
1. Flavored Malt Beverages - Disruptive innovation opportunities in creating unique and appealing flavors for malt beverages.
2. Hard Soda Beverages - Disruptive innovation opportunities in reimagining traditional soda flavors in an alcoholic context.
3. Experimentation in Beverage Flavors - Disruptive innovation opportunities in pushing the boundaries of taste palates to cater to evolving consumer preferences.
Industry Implications
1. Alcoholic Beverage Industry - Disruptive innovation opportunities in developing and marketing innovative and unique alcoholic beverages.
2. Flavored Malt Beverage Industry - Disruptive innovation opportunities in the creation of new and exciting flavored malt beverages to cater to consumer demands.
3. Craft Beer Industry - Disruptive innovation opportunities in expanding the craft beer market by introducing new and unconventional flavors like ginger-lime lager.
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