The Small Town Brewery Offers Adult Root Beer with Lawless Branding
References: smalltownbrewery & coolhunting
The Small Town Brewery offers adult root beer and other soda flavors that are creatively mixed with alcohol to offer a mature take on the nostalgic soft drink flavors. Similar to a cocktail, these drinks are ideal for consumers looking to reminisce in their favorite pop flavors with a much more mature ingredient palette.
The Small Town Brewery opts for a slightly tongue-in-cheek and lawless branding with names for its products all beginning with "Not Your Father's..." and finishing with the name of the soda. The drinks range from popular tastes such as ginger ale and root beer, each with a craft beer undertone that is complemented with the sweet and natural taste of the brand's pop.
The Small Town Brewery opts for a slightly tongue-in-cheek and lawless branding with names for its products all beginning with "Not Your Father's..." and finishing with the name of the soda. The drinks range from popular tastes such as ginger ale and root beer, each with a craft beer undertone that is complemented with the sweet and natural taste of the brand's pop.
Trend Themes
1. Adult Soft Drink Alcoholic Mixes - Opportunity for alcoholic beverage and soft drink industries to collaborate and innovate on new adult twists on nostalgic soda flavors.
2. Tongue-in-cheek Branding - Opportunity for companies to differentiate with humorous and edgy branding, potentially appealing to younger consumers.
3. Beer-flavored Sodas - Opportunity for breweries and soft drink companies to capitalize on the growing popularity of craft beer by offering beer-flavored sodas as a creative non-alcoholic option.
Industry Implications
1. Alcoholic Beverages - Industry can benefit from experimenting with new and innovative adult soft drink alcoholic mixes to appeal to a wide range of consumers.
2. Soft Drinks - Industry can innovate by creating nostalgic flavors with a craft beer twist to appeal to adult consumers looking for a unique beverage experience.
3. Craft Beer - Industry can expand their offerings by creating non-alcoholic soda alternatives with craft beer flavors, appealing to those who do not drink alcohol.
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