This Boozy Root Beer Puts an Adult Twist on a Classic Soda
Katherine Pendrill — July 23, 2015 — Lifestyle
References: facebook & grubstreet
The 'Small Town Brewery' is a Chicago microbrewery that recently made headlines for its boozy root beer. While many of us are familiar with the sweet taste of traditional root beer, this new drink puts an alcoholic twist on the classic soda.
The new brew is called 'Not Your Father's Root Beer,' which gives a playful nod to the fact that this drink is not the same root beer you remember. The boozy root beer is a herbed ale that is similar to an un-hopped beer variety called 'Gruit.' The alcoholic root beer features a sweet and spicy blend of wintergreen, assafras bark, anise and vanilla. This unique combination masks the taste of alcohol and mimics the flavor of traditional root beer.
Due to overwhelming demand for the boozy root beer, Pabst purchased the product in the hopes of making it available for sale nation-wide.
The new brew is called 'Not Your Father's Root Beer,' which gives a playful nod to the fact that this drink is not the same root beer you remember. The boozy root beer is a herbed ale that is similar to an un-hopped beer variety called 'Gruit.' The alcoholic root beer features a sweet and spicy blend of wintergreen, assafras bark, anise and vanilla. This unique combination masks the taste of alcohol and mimics the flavor of traditional root beer.
Due to overwhelming demand for the boozy root beer, Pabst purchased the product in the hopes of making it available for sale nation-wide.
Trend Themes
1. Alcoholic Root Beers - Opportunity for craft breweries to create unique and flavorful alcoholic versions of classic sodas like root beer.
2. Boozy Twist - Potential market for alcoholic beverages that mimic the taste and flavor of traditional non-alcoholic drinks.
3. Growth in Alternative Brews - Increasing popularity of niche and specialty beers, such as alcoholic root beer, as consumers seek unique drinking experiences.
Industry Implications
1. Craft Brewing - Craft breweries can capitalize on the trend by creating innovative and distinctive alcoholic root beers.
2. Alcoholic Beverages - Alcoholic beverage manufacturers can explore creating new products that offer a unique twist on popular non-alcoholic drinks.
3. Specialty Beverage - Specialty beverage producers can tap into the growing demand for alternative brews by developing and marketing alcoholic versions of classic sodas like root beer.
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